Smile it’s simple. Simple have been the experts in sensitive skin since launching the first artificial perfume and colour-free soap in 1960. We’ve stayed committed to our original philosophy of creating skincare and skin cleansing products suitable for all skin types with the suitable formulation, From this we have learnt that if something is as delicate and precious as skin, it deserves only the kindest care. Simple says no to artificial perfumes and colours. Instead, as a brand Simple use our best quality skin-loving ingredients, so you can trust all our products to be kind to sensitive skin
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